경력

• 2023. 3. – 현재 한국외국어대학교 글로벌스포츠산업학부 & 글로벌스포츠대학원 교수
• 2020. 9. – 2023. 2. 한국외국어대학교 글로벌스포츠산업학부 & 글로벌스포츠대학원 부교수
• 2015. 9. – 2020. 8. 한국외국어대학교 글로벌스포츠산업학부 &  글로벌스포츠대학원 조교수

• 한국스포츠산업경영학회 이사

• 2013 - 2015 싱가포르 스포츠정부기관 종합기획부 차장/연구원 (Sport Singapore, Corporate Strategy, Integrated Planning, Senior Manager/Research Fellow)

• 2012 North American Society for Sport Management (NASSM) Research Competition Finalist 수상

• 2011 North American Society for Sport Management (NASSM)  Research Competition Finalist 수상

• 2009 American Marketing Association (AMA) Best Paper Award (Public Policy and Ethical Issues) 

• 2001 - 2003 신한은행 근무

연구프로젝트

• 이승필, 최세희. 스포츠 안전문화 발전방안. 국민체육진흥공단. 40,000,000원. July, 2017.

• Principal Investigator: Lee, S. P. The SEA Games volunteers, societal values and employer branding for corporate sponsors. Sport Singapore. Grant Amount: SGD 10,000. August, 2015

• Principal Investigator: Lee, S. P. The Sport-Based Holistic Development Model: Dynamics and Multidimensionality in Intangible Value Networks. Sport Singapore. Grant Amount: SGD 30,000. March, 2015.

• Principal Investigator: Lee, S. P. The Holistic Development Model through Sports: Dynamics and Multidimensionality in Intangible Value Networks. Singapore Sports Institute. Grant Amount: SGD 118,000. August, 2013.

• Co-Principal Investigators: Babiak, K., Lee, S. P., Heinze, K. Athlete Philanthropy: Motives, Drivers and Intentions. Center for Ethics in Public Life, University of Michigan. Grant Amount: $16,500. November, 2010.

• Principal Investigator: Lee, S. P. Measurement-based Leverage of Corporate Social Sponsorship/CSR: Recovering from corporate scandals. Rackham Graduate Student Research Grant, University of Michigan. Grant Amount: $3,000. September, 2011.

• Principal Investigators: Heinze, K. & Lee, S. P. Portfolio of Partners: Exploring the Effect of Sport League Partnerships on Support for League Social Initiatives. Office of the Vice President for Research, University of Michigan. Grant Amount: $5,700. November, 2011.

논문

• Lee, S. P. (2022). The Sports-Based Holistic Development Model: The General Public’s Transformation by Having a Meaningful Story through Sport. SAGE Open, 12(4).

• Lee, S. P. (2021).  Exploring a model of structural relationship for corporate engagement in sustainable volunteer management. International Journal of Voluntary and Nonprofits organizations*. pp.1-13

• 최세희, 이승필(2019). 기업의 사회적 책임활동에 대한 인식이 적합성 및 구매의도에 미치는 영향. Journal of Korean Data Analysis Society, 21(1), pp. 363-373 

• Lee, S. P., Heinze, K., & Lu, L. D. (2018). Warmth, Competence, and Willingness to Donate: How Perceptions of Partner Organizations Affect Support of Corporate Social Responsibility Initiatives in Professional Sport. Journal of Sport and Social Issues*, 42(1), 23-48.최세희, 이승필 (2017).

• 스포츠 참여 유형과 고용주 브랜딩 : 동남아시안 게임(SEA Games) 스폰서 기업을 중심으로, 한국사회체육학회지, 제69호. pp. 117~128

• Lee, S. P., & Babiak, K. (2017). Measured Societal Value and Its Impact on Donations and Perception of Corporate Social Responsibility: An Experimental Approach. Nonprofit and Voluntary Sector Quarterly*, 46(5), 1030-1051.

• 최세희, 이승필 (2017). 프로스포츠 팬들의 스타플레이어 사회적 활동 인식이 사회적 자본에 미치는 영향, 한국사회체육학회지, 67, 97-108.

• Jung, Y., Lee, S. P., Hu, J. (2016). Robust regression for highly corrupted response by shifting outliers, Statistical Modelling*, 16(1), 1–23.

• Kwon, Y. B., Lee, S. P. (2015). Revisiting the Measurement of Brand Equity in the Korean Sport Industry Context: Multidimensional Brand Equity (MBE) and Overall Brand Equity (OBE). Journal of Sport and Leisure Studies, 62, 285~296.

• Kwon, Y. B., Jeon, N., & Lee, S. P. (2015). Employees’ Engagement in Corporate Sport Initiative and Organizational Performances: The Serial Mediating Roles of Social Capital and Dynamic Capability. Journal of the Korean Data Analysis Society, 17 (5), 2301-2311.

• Kim, G., Lee, S. P. & Kim, C. (2015). A study on the positioning strategy of golf-wear brand personality and self-image analysis. Journal of the Korean Data Analysis Society, 17(3), 1585-1597.

• Babiak, K., Heinze, K., Lee, S. P., & Juravich, M. (2013). A foundation for winning: Athletes, charity, and social responsibility. In Paramio, J. L., Babiak, K., & Walters, G. (Eds.), The Handbook of Corporate Responsibility in Sport: Principles and Practice (p.221-234). Routledge.

• Marzec, M., Lee, S. P., Cornwell, T. B., Burton, W., & Edington, D. (2013). Predictors of behavior change intention using health risk appraisal data. American Journal of Health Behavior*, 37 (4), 478-490.

• Lee, S. P., Cornwell, T. B., & Babiak, K. (2013). Developing an instrument to measure the social impact of sport: Social capital, collective identities, health literacy, well-being and human capital. Journal of Sport Management*, 27, 24-42.

• Moore, D. J., & Lee, S. P. (2012). How advertising influences consumption impulses: The role of visualization, anticipations, taste anticipation and hedonic rationalization. Journal of Advertising*, 41, 3, 107-120.

• Wishart, T., Lee, S. P. & Cornwell, T. B. (2012). Exploring the relationship between sponsorship characteristics and sponsorship property price. Journal of Sport Management*, 26 (4), 335-349.

• Lee, S. P. & Cornwell, T. B. (2011). A framework for measuring the contributions of sport to society: Actors, activities and outcomes. In L. Kahle & A. Close (Eds.), Consumer Behavior Knowledge for Effective Sports and Event Marketing (p.31-56). Taylor & Francis Group.

학회발표

• Lee, S. P. Examining the reciprocity mechanism of a sport-based social initiative : The mediating role of gratitude. The 43rd Annual Conference of the Macromarketing society, July 2018, Leipzig, Germany. 

• Lee, S. P. The Sport-based holistic development model: The general public’s conversion of having a meaningful story through sport. The 2017 European Association for Sport Management (EASM), Bern, Switzerland, September 2017.

• Kim, N., Park, S, Lee, S. P., & Park, Y. H. Sport development policy changes and reforms in Korea Football Association. The 2017 European Association for Sport Management(EASM), Bern, Switzerland, September 2017

• Park, S, Choi S., Park Y, Kim N, & Lee, S. P. Exploring the Leverage Facets of 2018 Pyeongchang Winter Olympic Venue Legacy: Contingent Valuation Method Approach. The 2017 European Association for Sport Management (EASM), Bern, Switzerland, September 2017.

• Ji, G. U., & Lee, S. P. Exploring the Relationship between Volunteer Management and Corporate Sponsorship: The Serial Mediating Roles of Empowerment and Social Capital. The 2017 North American Society for Sport Management (NASSM) Conference, Denver, USA, June 2017

• Lee, S. P., Kwon, Y., Kim, C., & Kim, G. Corporate Employees’ Engagement in Sport-Based Corporate Initiatives and Multiple Organizational Performances: The Mediating Role of Dynamic Capability. (accepted) The 23rd Conference of the European Association for Sport Management (EASM), Dublin, Ireland, September 2015.

• Cornwell, T. B., Lee, C., & Lee, S.P. Employer Branding and the Role of Corporate Sponsorship. (accepted) The 23rd Conference of the European Association for Sport Management (EASM), Dublin, Ireland, September 2015.

• Lee, S. P., Heinze, K., Cornwell, T. B., & Lu, L. Sport partnership portfolios: How perceptions of sport organization’s partners around CSR initiatives affects the public’s willingness to contribute. The 2015 North American Society for Sport Management (NASSM) Conference, Ottawa, Ontario, Canada, June, 2015.

• Lee, S. P. The Sport-based holistic development model: Dynamics and multidimensionality in intangible value network (based on the1st national survey in Singapore). The 22nd Conference of the European Association for Sport Management (EASM), Coventry, UK, September, 2014

• Lee, S. P. The Sport-based holistic development model: Dynamics and multimensionality intangible value network (based on the1st and the 2nd national surveys in Singapore). 2014 Incheon Asian Games International Sport science Congress – in commemoration of The 1988 Seoul Olympic Games, Incheon, Korea, July, 2014.

• Lee, S. P., Cornwell, T. B., & Babiak, K. Measurement-based leverage of cause oriented sport sponsorship and corporate social responsibility. The finalist in the 2012 North American Society for Sport Management (NASSM) Student Research Competition. The 2012 North American Society for Sport Management (NASSM) Conference, Seattle, US, May 22-26, 2012.

• Lee, S. P., Heinze, K. & Cornwell, T. B. A portfolio of partners for good?: Portfolio perceptions of warmth and competence. The 2012 North American Society for Sport Management (NASSM) Conference, Seattle, US, May 22-26, 2012.

• Mull, C. A., Lee, S. P., & Babiak, K. Philanthropy in Professional Sport: Exploring Consumer perceptions of Athlete Charity. 19th European Association for Sport Management (EASM) Conference 2011 in Madrid, Spain, September 7-10, 2011

• Cornwell, T. B., McAlister, A. R., Lee, S. P., Swift, C., Mellen, A., & Maurer, M. Promoting Healthy Foods: Could Water be the Answer? The 2011 American Marketing Association(AMA) Summer Educators’ Conference, San Francisco, CA, August 5-7, 2011

• Lee, S. P., Cornwell, T. B., & Babiak, K. Measuring the contribution of sport to society:Social capital, collective identities, health literacy, well-being and human capital. The finalist in the North American Society for Student Research Competition 2011. The 2011 North American Society for Sport Management (NASSM)

• Conference, London, Canada, June, 2011

• Lee, S. P., Heinze, K., Babiak, K., & Juravich, M. Athlete philanthropy: Motives, drivers and intentions. The 2011 North American Society for Sport Management (NASSM) Conference, London, Canada, June, 2011

• Wishart, T. L., Cornwell, T.B., & Lee, S. P. The Structural relationship between sponsorship characteristics and price: An investigation of various communication components. The 2010 North American Society for Sport Management (NASSM) Conference, Tampa, FL, June 1-5, 2010.

• Lee, S. P., & Cornwell, T.B. A framework for measuring the contribution of sport, exercise and physical education to sustainable development of society. The 2009 American Marketing Association (AMA)Summer Educators’ Conference, Chicago, IL, August 7-10, 2009.

• Marzec, M., Lee, S. P. & Cornwell, T. B. Marketing wellness internally: Exploring health risk appraisal variables. The 2009 American Marketing Association (AMA) Summer Marketing Educators’ Conference, Chicago, IL, August 7-10, 2009

• Cornwell, T. B., & Lee, S. P. Understanding sport brand associates and their potential influence on communication. The 2009 North American Society for Sport Management (NASSM) conference, Columbia, SC, May 27-30, 2009